While much research has been conducted on how giving is correlated to factors like educational attainment or income level, the influence of ethnicity has been elusive. This research attempts to better understand how newcomers to Canada and second-generation Canadians perceive and approach giving and volunteerism.
This report delves into one of the community investment trends that emerged during the pandemic: innovative partnerships. This research follows the Wake Up Call study, released in the Fall of 2020, and continues to answer the question of: how can corporate philanthropy do better, and do more? Answers emerge through nine case studies, representing various initiatives that are either entirely new, have undergone significant change during the pandemic, or have achieved unprecedented growth. Each case study provides invaluable insights for companies looking to achieve greater impact through their partnerships. Imagine Canada conducted close to 40 interviews with the individuals involved in the partnerships, complemented by documentary evidence collected in 2020-21. The case studies involve partners from leading companies and social impact organizations, such as Cisco, AstraZeneca, RBC, CanadaHelps, and Second Harvest.
This infographic shows the size, scope, and economic contribution of charities and nonprofits across Canada.
