Partnering for impact: From crisis to opportunity (Case studies of corporate-nonprofit partnerships during COVID-19)

This report delves into one of the community investment trends that emerged during the pandemic: innovative partnerships. This research follows the Wake Up Call study, released in the Fall of 2020, and continues to answer the question of: how can corporate philanthropy do better, and do more?

Answers emerge through nine case studies, representing various initiatives that are either entirely new, have undergone significant change during the pandemic, or have achieved unprecedented growth. Each case study provides invaluable insights for companies looking to achieve greater impact through their partnerships. 

Imagine Canada conducted close to 40 interviews with the individuals involved in the partnerships, complemented by documentary evidence collected in 2020-21. The case studies involve partners from leading companies and social impact organizations, such as Cisco, AstraZeneca, RBC, CanadaHelps, and Second Harvest.  



Canada’s Charities & Nonprofits

This infographic shows the size, scope, and economic contribution of charities and nonprofits across Canada.



Non-Profit Organizations and Volunteering Satellite Account: Human Resources Module, 2010 to 2019

In 2019, non-profit organizations (NPOs)—serving households, businesses and governments—employed 2.5 million people, representing 12.8% of all jobs in Canada. The employment share ranged between 12.4% and 12.8%, increasing during the 2010-to-2019 period.

While the economic and social landscape of Canada is very different at the time of this release than it was in 2019, these data provide a valuable baseline to better understand the potential impacts of COVID-19 in later reference years.