Advocacy – Prosper Canada Learning Hub

The Trusted Contact Person initiative has been adopted across Canada.

It is part of new regulatory measures to support advisors in their efforts to help investors, particularly older investors and vulnerable, protect themselves and their financial interests.

Canadian seniors are increasingly called upon to make complex financial decisions, with higher stakes, later in life than ever before. For many, health, mobility, or cognitive changes that can occur with age, may affect their ability to make these decisions. This can make seniors more susceptible to financial exploitation and fraud. In fact, about half of the victims of investment fraud are over age 55.

Watch this new video on understanding the importance of appointing a trusted contact person.

This report delves into one of the community investment trends that emerged during the pandemic: innovative partnerships. This research follows the Wake Up Call study, released in the Fall of 2020, and continues to answer the question of: how can corporate philanthropy do better, and do more?

Answers emerge through nine case studies, representing various initiatives that are either entirely new, have undergone significant change during the pandemic, or have achieved unprecedented growth. Each case study provides invaluable insights for companies looking to achieve greater impact through their partnerships.

Imagine Canada conducted close to 40 interviews with the individuals involved in the partnerships, complemented by documentary evidence collected in 2020-21. The case studies involve partners from leading companies and social impact organizations, such as Cisco, AstraZeneca, RBC, CanadaHelps, and Second Harvest.