Networked Change: How progressive campaigns are won in the 21st Century
The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work, while so many others failed to create lasting change on the issues they address. We started by identifying advocacy campaigns over the last ten years that achieved significant impact insofar as they forced changes to corporate or government policies or created widespread attitude change. To reflect the needs of most progressive organizers, we put special emphasis on groups that started with relatively few resources and went on to achieve substantial victories – a capacity that we are calling force amplification in this report. The final study sample, a total of 47 campaigns, is largely North American and includes campaigns from all sides of the political spectrum, a wide variety of more traditional causes and finally, corporate campaigns that mobilized their client base.