The Comeback Generation: Pandemic is inspiring Gen Z to build financial resilience

The coronavirus pandemic has tested the limits of Canadians over the past 20 months. What began as a health crisis quickly morphed into an economic crisis, with the spread of COVID‑19 shocking large segments of the economy and leaving many without paycheques. While no generation has been unaffected by the pandemic, the economic impact was distributed unevenly. Many younger Canadians in Generation Z, or Gen Z, have had their education disrupted, career plans changed, and financial prospects diminished largely because they are overrepresented in the highly affected service sector, according to a new survey by the Canadian Bankers Association (CBA).

The survey was published to mark Financial Literacy Month, which takes place each November, and found that more than half (53 per cent) of Gen Z respondents (aged 18‑25) felt the pandemic upended their financial security, with that number rising to 73 per cent for those in less stable financial situations. At the same time, nine‑in‑ten (88 per cent) Gen Zers are feeling optimistic about their financial futures, and nearly all of them (98 per cent) are actively making plans to strengthen their financial resilience.

"Gen Z was dealt a disproportionately tough hand during the pandemic, but it has also shown incredible resilience in channeling its natural gifts for perseverance, adaptability and motivation," says Neil Parmenter, President and CEO, Canadian Bankers Association. "Despite the setbacks, younger Canadians are eager to forge ahead, be prepared for the unexpected and build bright futures as our economy recovers."



Debt got you down?

The CBA partnered with Credit Counselling Canada, an association of accredited non-profit credit counselling agencies, to offer the Debt and Money Quiz. 

The online tool helps Canadians assess their financial health and provides recommendations to help those who are struggling financially. 

Take a short “Yes” or “No” quiz to find out if you need support managing money and debt. See how you compare with other quiz respondents.



Your Money Seniors


Your Money Seniors is a financial literacy program for seniors. Modelled on the CBA’s highly successful Your Money Students program, this seminar program is offered in French and English, free of charge, to seniors’ groups across the country.

Your Money Seniors is presented by bankers in the community volunteering their time and expertise and covers how seniors can:




Your Money Students


Your Money Students was created to bring financial literacy to life in homes and classrooms across Canada. This free, one-hour, non-commercial seminar is geared for high school students, and is presented by local bankers volunteering their time and expertise.

The Your Money Students seminar covers topics like budgeting and balancing needs verses wants; saving money for long and short term goals; investing and compound interest; the do’s and don’ts about using credit; financing a big purchase like a car; recognizing fraud; and shopping around for financial services.

This link will provide you with more information on how to book a workshop for your organization. It also  has links to some of the subject matter covered in the workshops.