The 2018 national report card “Bold Ambitions for Child Poverty Eradication in Canada,” provides a current snapshot of child and family poverty and demonstrates the need for a costed implementation plan to eradicate child poverty in this generation. In advance of the 30th year of the all-party commitment to eliminate child poverty by the year 2000 and the federal election in 2019, our spotlight is on the central role of universal childcare in the eradication of child poverty. The lack of affordable, high quality childcare robs children of valuable learning environments and keeps parents, mainly women, out of the workforce, education and training. Without childcare, parents cannot lift themselves out of poverty and improve their living standards.