The Behavioural Insights Team, in conjunction with Fair4All Finance, have worked with three community finance providers to launch a new customer engagement support guide to better improve customer engagement using insights from behavioural science. Building on our work with three lenders, this...

In 2020, The Behavioural Insights Team partnered with United Way and Oak Park Neighbourhood Centre to develop and test an email intervention to increase participation in tax filing clinics. An "active choice" email (sample email) significantly increased response rate and attendance to virtual...

In this toolkit you'll find materials to help you learn about what's involved in tax filing, and some materials to support setting up your own community tax clinic.  Updated June 10, 2024 Demystifying the Disability Tax Credit Updated March 19, 2024 Tax season prep Updated February 23,...

Have you ever wondered why people behave in certain ways, and how you can encourage positive outcomes? Behavioural insights is one tool that can support you to meet people where they are at. United Way partnered with the Behavioural Insights team of Canada to develop a course for the social sector,...

A government designs a great service or program to support its residents. Although many people qualify, the program receives just a few applications. How can we increase uptake? This is a common question the Behavioral Insights Team (BIT) has helped governments answer across many policy...