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Encouraging tax filing at virtual clinics
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In 2020, The Behavioural Insights Team partnered with United Way and Oak Park Neighbourhood Centre to develop and test an email intervention to increase participation in tax filing clinics. An "active choice" email (sample email) significantly increased response rate and attendance to virtual clinics.

Author: The Behavioural Insights Team
Topic: Financial behaviour/decisions, Research and evaluation
Location: Canada, Ontario
Format: Presentation
Content Type: Research
Publication Date: October 1, 2020