This Report, the second in a series about the “supervitamin effect” of improved social service outcomes when integrating financial empowerment and asset building strategies into public programs, details New York City’s efforts to provide high-quality, effective financial counseling at scale and professionalize the field itself. The Report further highlights the City’s understanding that to realize the supervitamin effect of integrating financial counseling, such counseling must be of consistent, demonstrable, and superior quality.