Spurring Savings Innovations: Human Insight Methods for Savings Programs
Author: Dominique Derbigny, Pamela Chan, Parker Cohen, Shira Markoff
Topic: Asset building and saving, Research and evaluation
Publisher: Prosperity Now (formerly CFED)
Location: United States
Format: Brief
Content Type: Research
Publication Date: November 1, 2015

This brief uses the experiences of participants in a service design process called the Savings Innovation Learning Cluster (SILC) to gather key insights into client perspectives and how it can be used to better program design. Four human insights research and design methods are explored—client interviews, client journey mapping, concept boards and prototyping—which can be used to develop more effective savings programs. 

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