Big Data, Small Credit: The Digital Revolution and Its Impact o Emerging Market Consumers
Author: Anamitra Deb, Arjuna Costa, Michael Kubzanksy
Topic: Credit & Debt
Publisher: Omidyar Network
Location: Kenya
Format: Article
Content Type: Research
Publication Date: December 31, 2016
BDSC firms are using varied forms of non-traditional data—from mobile call data records and bill payments to Internet browsing patterns and social media behaviour—to create a new way to assess consumer risk, determine the creditworthiness of previously “invisible” consumers, and consequently offer convenient, quicker, and often cheaper loans to the previously underserved. Their prime offering: unsecured, short-term, small-ticket consumer credit served at a dramatically lower cost than traditional loans.
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