Canadian Millenial Social Values Study
Author: Environics Institute
Topic: Financial behaviour/decisions
Publisher: Environics Institute
Format: Report
Content Type: Research
Publication Date: February 28, 2017

A major national survey conducted in 2016 reveals a bold portrait of Canada’s Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults.

Key findings from the survey explore Millennials' relationship with money, education, work and career interests, voting turnout, and engagement with social justice.

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