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Save to Win: 2009 Final Project Results
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Despite the strong record of Prize-linked Savings (PLS) accounts historically and internationally, until very recently, only a handful of U.S. financial institutions had encouraged savings by linking chances to win prizes with the act of making a deposit. With the introduction of the Save to Win product in the state of Michigan in 2009, eight credit unions have now demonstrated that the possibility of winning – both a large $100,000 annual jackpot and a range of regularly awarded smaller prizes – does encourage people to save money.
Author: Doorways to Dreams Fund
Topic: Asset building and saving
Location: United States
Format: Report
Content Type: Research
Publication Date: December 31, 2010