Social influencers and your finances
Author: Ontario Securities Commission
Topic: Asset building and saving, Financial behaviour/decisions
Publisher: Ontario Securities Commission
Location: Canada
Format: Article
Content Type: Miscellaneous
Publication Date: December 8, 2022

Just because someone has a lot of followers doesn’t mean their advice is right for you. Social media influencers are increasingly sharing information about investing. This can be done by ordinary people or by celebrities who have taken an interest in a specific product or investment. They are often called “finfluencers” — financial influencers whose media accounts are focused on money and investing. This article will outline some questions to ask yourself before you choose to invest.

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