The Common Foundations are a minimum standard for how to do impact measurement without prescribing a particular tool or approach. This can help to overcome a widespread challenge of grantmakers, donors, lenders and investors imposing impact measurement approaches on the social purpose organizations that they give money to. They do this for assurances that the impact measurement is of a sufficient quality and comparability. The Common Foundations solves part of this problem. Funders can require social purpose organizations to demonstrate that the are doing all five essential practices while leaving the social purpose organization to choose which tools and approaches to use.

In addition to the quick guide, videos, key documents, and a self-assessment are provided as tools to meet the standard of impact measurement in Canada.