The Financially Striving: How 16% of Americans Are Working Toward Better Financial Lives
Strivers are generally able to make ends meet, but many of them are not satisfied with their current financial situation and are working to better their financial circumstances. This segment differentiates itself by its unusually high rate of planning for irregular expenses, according to the Center for Financial Services Innovation’s 2014 study on consumer financial health. These consumers have low-to-moderate savings and high debt. People who fall into this segment span all income levels and represent diverse demographics.