According to the Center for Financial Services Innovation’s 2014 study on consumer financial health, a whopping sixteen percent of the country is unengaged with their financial situation. This segment earns its name from these consumers’ lack of awareness about their financial lives and their low level of engagement with traditional financial services. These consumers answer “don’t know” to survey questions and “neither agree nor disagree” to questions about their attitudes and preferences more than any other segment. People who fall into this segment span all income levels and represent diverse demographics.