There are numerous factors that influence the decisions that people make. Behavioural insights (BI) recognizes this and, through a combination of psychology, economic and more recently other behavioural research, examines how people are often neither deliberate nor rational in their decisions in the way that traditional models, strategies and policies assume.

Behavioural insights recognize how people actually behave versus traditional economic and market theory of people as rational actors. This report discusses how leading practitioners and regulators around the world are using behavioural insights to address issues in capital markets and improve outcomes for investors and market participants.