Research conducted by agencies such as AFOA, Native Women’s Association of Canada, and various other Canadian entities, has identified the need for improved financial literacy education in Indigenous communities, particularly among youth and Elders. Such research reports are often equipped with a list of recommendations for improving and addressing the gaps in education around financial literacy. 

In the spirit of building upon this research into financial literacy and Indigenous peoples, the Purdy Crawford Chair in Aboriginal Business Studies (PCC) proposed a project focused on Atlantic Canada’s 14-18 year old Indigenous population and their levels of financial literacy.

The results reveal  that the majority of respondents would like to learn more about money. As well, they affirm that face-to-face learning from family members and in classroom settings remain the preferred way to learn about financial issues. Finally, based on the literature review, the environmental scan, survey data, and feedback from the community consultation process, a web application titled Seven Generations Financial Literacy was developed and is located at www.sevengenerationsfinancial.com.