Impact Brief: The Thrill of Impulse Savings
Author: Piggymojo
Topic: Asset building and saving
Publisher: CFSI - Center for Financial Services Innovation
Location: United States
Format: Brief
Content Type: Research
Publication Date: December 31, 2013
Armed with a Financial Capability Innovation Fund grant from the Center for Financial Services Innovation (CFSI), Piggymojo is transforming the way people think about savings. The goal of the technology startup is to help underserved consumers increase their savings, combining goal visualization, social commitments, and mobile and online technology to enable them to make “impulse saves.” The web-based savings tool helps users to instantly put money they would otherwise spend impulsively during the normal course of their day toward savings goals.
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