Surveys are a great way to answer some of the questions you have about the people you serve and their thoughts and feelings about the services you provide. Surveys can help you decide which new services will have the greatest impact on your clients and help you evaluate the impact of your existing programs and services. The main purpose of surveying your clients is to obtain reliable and accurate information to inform your organization’s programs and practices. This tip sheet will help you design surveys that elicit reliable and accurate information from your clients.