Have you ever made an impulsive purchase? Do you struggle to stick to a diet or exercise routine? What’s the longest you have gone in keeping your New Year’s resolutions? The field of behavioural insights tells us that we have an innate desire to live for today at the expense of tomorrow. Present bias is our preference for short-term rewards over long-term rewards, even when the long-term reward is more valuable. Read this article by the Ontario Securities Commission to find out more about present bias and how it could impact your financial decision-making.