In the spring of 2012, the Center for Financial Security (CFS) interviewed financial coaches at 11 organizations in order to document emerging practices and ongoing challenges for the field. The organizations were selected based on prior familiarity and through suggestions from CFS coaching partners. In general, the organizations serve low-to-moderate income clients, offer coaching free of charge, and have been trained on similar coaching models. The interviews covered the following topics: what financial coaching is and why it works, clients’ readiness for coaching, client retention and engagement, quality control, certification, technology, and financial coaching resources.