Insights to Impact: Harnessing Behavioural Science to Build Financial Well-Being
Author: Prosper Canada
Topic: Financial behaviour/decisions
Publisher: Prosper Canada
Location: Canada
Format: Report
Content Type: Research
Publication Date: November 30, 2016

The goal of this report is to share new insights from behavioural science with financial
empowerment practitioners so they can integrate behavioural approaches into their work and strengthen the design and delivery of financial empowerment supports for Canadians with low incomes. In this report, we introduce the field of behavioural science, discuss key insights it has generated, explore behavioural “nudges” and other interventions that can be used to strengthen financial empowerment programs and services, discuss how practitioners can take a behavioural lens to their work, and provide illustrative case studies and resources for further learning. This report is not a comprehensive review of the literature on behavioural science, but offers what we hope will be a practical and useful introduction to behavioural thinking and the ways it can be used to strengthen financial empowerment supports for Canadians with low incomes.

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