This case study is about the Omega Foundation’s SmartSAVER program. It has effectively elevated the Canada Learning Bond (a post-secondary education savings program for low income families) from a struggling idea to a fully-fledged and well-utilized national resource. In so doing, Omega and SmartSAVER have created new pathways out of poverty for thousands of Canadians.
This story gives us significant insight into the process of bringing an innovative idea to life. It offers important observations about the barriers to launching and scaling innovative ideas. It also offers insights into the solutions that can overcome these barriers.