This is a submission paper by SEDI to the Ontario Ministry of Child and Youth Services. Social and Enterprise Development Innovations (SEDI) is a national charity dedicated to expanding economic opportunity for Canadians living in poverty through program and policy innovation. We are pleased to submit this brief with our ideas and recommendations on the next phase of the Ontario government’s Poverty Reduction Strategy. In it, we offer some general reflections on questions posed by the government in its consultation document. The remainder of our submission is focused on an innovative new approach to improving the financial security of lowand modest‐income households, known as Financial Empowerment.